![8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent 8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2019/05/22/17/listerine-rainbow-final.jpg?quality=75&width=1200&auto=webp)
8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent
![advertising, cosmetics, teeth brushing with toothpaste Glorol, the mouth flushing out with mouthwash Glorol, slogan: "Wir verteidigen unsere Zaehne" ( We defend our teeth, contained citric acid helping against tartar and gingivitis, advertising, cosmetics, teeth brushing with toothpaste Glorol, the mouth flushing out with mouthwash Glorol, slogan: "Wir verteidigen unsere Zaehne" ( We defend our teeth, contained citric acid helping against tartar and gingivitis,](https://c8.alamy.com/comp/T0K5F6/advertising-cosmetics-teeth-brushing-with-toothpaste-glorol-the-mouth-flushing-out-with-mouthwash-glorol-slogan-wir-verteidigen-unsere-zaehne-we-defend-our-teeth-contained-citric-acid-helping-against-tartar-and-gingivitis-citric-toothpaste-and-mouthwash-of-the-company-thalysia-paul-garms-kommandit-gesellschaft-reformwaren-werk-leipzig-available-at-health-food-shop-price-tube-toothpaste-085-reichsmark-bottle-mouthwash-115-rm-germany-circa-1935-additional-rights-clearance-info-not-available-T0K5F6.jpg)
advertising, cosmetics, teeth brushing with toothpaste Glorol, the mouth flushing out with mouthwash Glorol, slogan: "Wir verteidigen unsere Zaehne" ( We defend our teeth, contained citric acid helping against tartar and gingivitis,
![Listerine Freshburst Antiseptic Mouthwash with Oral Care Formula to Kill 99% of Germs That Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Spearmint Flavor 1 L Listerine Freshburst Antiseptic Mouthwash with Oral Care Formula to Kill 99% of Germs That Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Spearmint Flavor 1 L](https://www.gosupps.com/media/catalog/product/cache/25/image/1500x/040ec09b1e35df139433887a97daa66f/8/1/81HlFD-OrJL._AC_SL1500_.jpg)
Listerine Freshburst Antiseptic Mouthwash with Oral Care Formula to Kill 99% of Germs That Cause Bad Breath & Fight Plaque & Gingivitis ADA Accepted Mouthwash Spearmint Flavor 1 L
![johnrobe on X: "I think "Total Care Zero" is the slogan for Listerine's word spacing professionals. https://t.co/yr9QGRec51" / X johnrobe on X: "I think "Total Care Zero" is the slogan for Listerine's word spacing professionals. https://t.co/yr9QGRec51" / X](https://pbs.twimg.com/media/DZAexazWsAA_p5o.jpg)
johnrobe on X: "I think "Total Care Zero" is the slogan for Listerine's word spacing professionals. https://t.co/yr9QGRec51" / X
![1pc PP Gargle Cup, Nordic Slogan Graphic Bathroom Mouthwash Brushing Teeth Storage Cup For Bathroom | SHEIN 1pc PP Gargle Cup, Nordic Slogan Graphic Bathroom Mouthwash Brushing Teeth Storage Cup For Bathroom | SHEIN](https://img.ltwebstatic.com/images3_pi/2023/02/16/1676545923c7e25848ff46e263be829148083d2679_thumbnail_720x.jpg)
1pc PP Gargle Cup, Nordic Slogan Graphic Bathroom Mouthwash Brushing Teeth Storage Cup For Bathroom | SHEIN
![Listerine is a Mouthwash, Not An Antiviral Drug | Office for Science and Society - McGill University Listerine is a Mouthwash, Not An Antiviral Drug | Office for Science and Society - McGill University](https://www.mcgill.ca/oss/files/oss/styles/hd/public/mouthwash-930617_1920_1.jpeg?itok=Sdj5p3xI×tamp=1585770662)
Listerine is a Mouthwash, Not An Antiviral Drug | Office for Science and Society - McGill University
![Danny Wallace on X: ""Guys - we *really* need to get our new mouthwash slogan done. I don't care what it is, just nothing horrific, okay?" http://t.co/BO6iFk2Ulo" / X Danny Wallace on X: ""Guys - we *really* need to get our new mouthwash slogan done. I don't care what it is, just nothing horrific, okay?" http://t.co/BO6iFk2Ulo" / X](https://pbs.twimg.com/media/BT3y32qIQAATij1.jpg:large)
Danny Wallace on X: ""Guys - we *really* need to get our new mouthwash slogan done. I don't care what it is, just nothing horrific, okay?" http://t.co/BO6iFk2Ulo" / X
![cosmetics, bottle Odol, mouthwash, made by: Lingner-Werke stock corporation, Dresden, advertising slogan: obverse, Germany, circa 1930, Additional-Rights-Clearences-Not Available Stock Photo - Alamy cosmetics, bottle Odol, mouthwash, made by: Lingner-Werke stock corporation, Dresden, advertising slogan: obverse, Germany, circa 1930, Additional-Rights-Clearences-Not Available Stock Photo - Alamy](https://c8.alamy.com/comp/CPN96H/cosmetics-bottle-odol-mouthwash-made-by-lingner-werke-stock-corporation-CPN96H.jpg)